Business guides › How to start selling products online in Kenya
How to start selling products online in Kenya
Published 2026-11-01
An online shop starts with a clear catalogue and a dependable way to fulfil orders. You can begin with a shareable product link, then improve delivery and payment workflows as demand grows.
Prepare the catalogue and policies
Choose products you can keep available, use clear names and descriptions, and confirm the selling price before publishing. Explain collection or delivery areas, fees, minimum orders and how customers can contact you.
Set expectations for substitutions, out-of-stock items, order confirmation and returns. Simple written terms reduce confusion for both customers and staff.
Plan order fulfilment and payment
Decide who reviews new orders, picks the items and marks them ready. Check stock before promising an item and establish what happens if the shelf quantity differs from the system.
Use a payment method the business can verify. Match each payment to the right order and avoid treating a screenshot as proof that funds arrived.
Promote and improve carefully
Share the shop link with existing customers and on the channels they use. Keep the public product information current and respond to questions promptly.
Track completed orders, cancellations and fulfilment time. Start with a manageable range and expand when stock, payment and delivery processes can keep up.
Checklist
- Publish accurate products and prices
- Set delivery, collection and return terms
- Assign an order fulfilment owner
- Verify payments against the business account
- Review cancellations and stock mismatches
For more detail, see BlueDuka online shop · M-Pesa payment workflow · Stock management.